A sign can say a lot about a business. Since first impressions factor heavily into purchasing decisions (roughly 67% of survey respondents stated that sign quality affected what they bought), it is absolutely vital that you put time and effort into its design. One of the best ways to stay relevant in any field is to pay attention to current and upcoming trends. Here are three major 2019 signage trends that you might be able to incorporate into your own commercial signs.
- Rebranding: Within the last few years, the country’s biggest brands have started to redesign their image. The surge in healthy, clean living saw giants like Wal-Mart, Wendy’s, and McDonald’s attempt to change their message. Fast food is now steadfastly moving away from antibiotic-rich chicken and introducing higher quality toppings. As a result, their signage must reflect this change. Though your business may not be close to McDonald’s or Wal-Mart’s size, you can still acknowledge the desires and interests of your customer base to better sell to them, whether that means changing your brand or changing your signs.
- Sustainability: As society becomes more environmentally-conscious, consumers are beginning to hold their businesses accountable for the size of their footprint. Now that high costs are no longer a problem, investing in sustainable signage is easy and creates a positive PR response. From the paint to the materials, customers want to know that your company is trying to reduce its environmental impact.
- Authenticity: Millennials are soon to be the largest generation in the U.S., and they don’t like when companies pretend to be something they’re not. Instead, they crave unique businesses; consider dropping any generic stock photos in your marketing campaigns, and seek out real, original content for your brand. If done right, your authenticity will be displayed in your business signage, creating the only first impression you’ll ever need.
Whether you’re hanging outdoor signs or are simply trying to revamp your business sign, the image that you put out into the world — of your business and what it stands for — matters. Your commercial signs should go above and beyond simply stating obvious facts; instead, look into custom signs that make passers-by stop and stare.